![]() In July 2007, Providence Equity Partners, the owner of Newport Television, became one of the earliest "outside" investors by purchasing a 10 percent stake in the company for US$100 million equity investment, before the company was known as "Hulu". ![]() Advertisements have since aired featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett. Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled "Alec in Huluwood". The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 29, 2007, led by Tom Sharma, followed by the destinations site. Hulu launched for public access in the United States on March 12, 2008. ![]() In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends. It invited users to leave their email addresses for the upcoming beta test. The name Hulu was chosen in late August 2007, when the website went live with an announcement only and no content. Jason Kilar was named Hulu CEO in late 2007. Hulu was announced in March 2007 with AOL, NBC Universal (then co-owned by General Electric and Vivendi), MSN, Myspace, and Yahoo! planned as "initial distribution partners". Individuals who were instrumental in the founding of Hulu include Bruce Campbell, Peter Chernin, JB Perrette, Mike Lang, Beth Comstock, George Kliavkoff, Darren Feher, and Jason Kilar. Japan Third Hulu Logo, used since 2021 Early years (2007–2010) And so when we were launching Hulu, we thought, "what a great name that is." And it had this great sort of symbolism of the holder of precious things, which is the holder of premium content. Jason Kilar, who served as CEO of Hulu, said the name comes from a Chinese proverb: The name Hulu comes from two Mandarin Chinese characters, húlu ( 葫芦/ 葫蘆), " calabash bottle gourd", and hùlù ( 互录/ 互錄), "interactive recording". In 2017, the company launched Hulu with Live TV-an over-the-top live TV service featuring linear television channels.Īs of January 1, 2023, Hulu has a total of 48 million subscribers in United States and is available in 2 countries: The United States and Japan, however, due to the service in Japan being majorly controlled by Nippon TV, Disney no longer provides most Hulu content in Japan in order to support Disney's flagship streaming service, Disney+, The Japan version of Hulu is now considered as a separate service of its United States version. In 2010, Hulu launched a subscription service, initially branded as "Hulu Plus", which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. Hulu was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks. It was launched on Octoand it offers a library of films and television series from studios including 20th Century Studios, Searchlight Pictures, Disney Television Studios, ABC, Freeform, and FX Networks among others, as well as Hulu original programming. Hulu ( / ˈ h uː l uː/) is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake (1:2). ![]()
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